Valentine’s Day doesn’t start in February.
At BellaRosa, it begins much earlier — from a higher place, where innovation, color, and creativity shape the way love is expressed through flowers.
As Valentine’s season approaches, roses once again become the ultimate symbol of emotion. But this year, tradition evolves.
Elevated reds and refined pinks take center stage, offering wholesalers and florists a palette that feels timeless yet modern, classic yet full of possibility.
The Best Reds in the Market
At Bellarosa, red is not just a color — it’s a signature.
Season after season, our red roses have proven to stand above the rest, earning the trust of wholesalers and florists worldwide. Consistency, intensity, and performance define what many already recognize as the best red roses in the market.
Among them, one variety rises unmistakably higher.
Mamma Mia: The Icon of Red
Mamma Mia is more than a red rose — it is a statement. Awarded Novelty of the Year, this variety represents everything BellaRosa stands for: innovation, strength, and unforgettable presence.
With its deep, vibrant red tone, lush petals, and exceptional opening, Mamma Mia delivers impact from the first glance to the final bloom. Its structure and vase performance make it a reliable choice for high-demand Valentine’s programs, while its visual power turns every arrangement into a showpiece.
Why Bellarosa Reds Perform Better
Our red varieties are selected and developed with a clear purpose:
Color intensity that holds throughout the supply chain
Strong stems and balanced heads for easy handling
Reliable opening and vase life, even during peak Valentine’s demand
From classic romance to modern luxury designs, Bellarosa reds — led by Mamma Mia — give our partners the confidence to deliver excellence, season after season.
When Red Rises Higher
Valentine’s is built on emotion, but success is built on reliability. With BellaRosa, red roses don’t just meet expectations — they exceed them.
Pink with a New Perspective
Pink has become one of the most expressive colors of modern Valentine’s design. Beyond softness, it now speaks of elegance, creativity, and versatility.
BellaRosa’s pink varieties explore a wide spectrum, from subtle blush tones to richer, expressive pinks that add dimension and contrast. These roses are ideal for:
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Contemporary Valentine’s arrangements
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Romantic but elevated bouquets
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Mixed palettes that feel fresh and trend-driven
Pink is no longer secondary. It is a statement.
Innovation Behind Every Stem
What truly defines BellaRosa is not only the beauty of each rose, but the innovation behind it.
From cultivation to color development, our focus is on delivering roses that respond to market trends and creative needs.
Starting Valentine’s planning early allows wholesalers to:
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Secure standout varieties
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Build differentiated programs
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Offer florists roses that inspire design, not just tradition
Valentine’s is not a single date — it’s a season built over time. At BellaRosa, it begins from a higher place, where roses elevate emotion, design, and storytelling.
Because when love rises, the sky is just the beginning.
