A Campaign Born From a Higher Perspective
In a world saturated with visuals, colors, and trends, true innovation requires elevation — a new point of view. This is where Sky High begins.
The new Bellarosa campaign was created from a simple yet powerful idea: What happens when beauty is seen from above?
What changes when we lift the perspective, soften the light, and let roses exist in an atmosphere of openness, height, and possibility?
Sky High explores this vision — a space where elegance feels weightless, modern, and illuminated.
The Concept: Beauty That Rises
At its heart, Sky High is a celebration of altitude.
Not only physical height, but emotional and creative elevation. Roses that rise in meaning, presence, and artistry.
The campaign draws inspiration from three pillars:
- Height
Architecture, rooftops, skylines, bridges — all symbols of human ambition.
Sky High positions our roses at these heights, emphasizing their strength and modernity.
- Light
Soft dawns, pastel skies, and open horizons.
The campaign embraces natural light to highlight the purity, texture, and luminosity of each bloom.
- Perspective
A shift in how we see roses.
Instead of the traditional low angles, Sky High opens the frame — allowing space, depth, and direction to tell the story.
The result: roses that feel elevated, both literally and visually.
The Creative Process
Bringing Sky High to life meant blending fashion, architecture, and floral artistry.
The visual language was built around clean tones, airy blues, sunrise gradients, and metropolitan silhouettes.
Location & Atmosphere
The imagery references iconic skylines — London, New York, Florence and more — to position Bellarosa blooms as part of today’s global, elevated aesthetic.
Model Direction
Soft expressions, natural gestures, and refined styling highlight the roses as the emotional centerpiece.
Color Palette
Sky High introduces an airy, modern palette of:
Sky blues
Soft greys
Pastel light
Warm golden horizons
This visual environment enhances the color richness and texture of each rose.
A New Era for BellaRosa
Sky High marks the beginning of a fresh chapter for Bellarosa — a direction that blends sophistication with aspiration.
It represents:
Innovation as vision
Beauty seen from above
Roses designed to rise beyond the expected
This campaign is not just about showcasing blooms — it’s about redefining BellaRosa’s voice in the floral world: modern, global, elevated.
Sky High invites you to explore roses from a different perspective — one where elegance feels limitless and innovation takes flight.
With BellaRosa, beauty rises. And in this new chapter, the sky is just the beginning.
