From August 11–14, 2025, the floral industry converged in Phoenix, Arizona, for the Society of American Florists’ (SAF) annual event — a celebration of innovation, quality, and creativity.
As a long-standing SAF participant, BellaRosa joined the renowned Outstanding Varieties Competition, where the best of the best in fresh-cut flowers (and other categories)are evaluated by expert judges.
This year, our variety Joy stood out and proudly brought home the Blue Ribbon in her category.
The Radiance of Joy
Joy is a vibrant orange rose with a cheerful yet sophisticated presence.
She has been celebrated for her gorgeous color, strong petals, trend-setting appeal, innovation, and outstanding vase life.
Judges admired her strong, consistent color and resilience, making her an ideal choice for both event work and retail floral design.
Why This Award Matters
For BellaRosa, every variety we bring to the market is chosen with purpose — to inspire, to last, and to deliver beauty that stays in memory.
Winning the Blue Ribbon at SAF is not just an honor; it’s proof of our dedication to bringing innovative varieties to our customers year after year.
Bring Joy to Your Designs!
With her long vase life, striking color, and undeniable charm, Joy is already making her way into the hands of florists and designers worldwide. Contact our sales team today and let Joy brighten your next floral creation.
